📌 Project: RiteBite Protein Bar – Facebook Ad

Type: Facebook Ad

Brand: RiteBite

Goal: Drive awareness and clicks from busy college students who often skip breakfast.

💡 Brief

Rite Bite wants to target Indian college students (18–25) who are skipping breakfast and constantly snacking on junk. The goal is to position the bar as the “fastest healthy fix for hectic mornings.” The tone should be energetic, Gen Z–friendly, and scroll-stopping.

✍️ My Copy

Headline:

⏰ 8:55 AM, 5 mins till class. Still no breakfast?

Primary Text:

Let’s be real — you’ll either skip it or eat chips. Again.

What if you could actually feel full, fuel up, and be out the door in 30 seconds?

Meet Rite Bite Protein Bar –

✅ 10g protein

✅ No prep, no mess

✅ Tastes like chocolate, not cardboard

✅ Fits in your pocket